Author: Mankirat Kaur
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SHEIN Finally in the Trenches, Courtesy of France
In a recent investigation conducted on SHEIN’s France-based website it was found that 57% of it’s “on sale” articles did not had any discounts, and 11% even saw price increases despite being advertised as discounted. As a result, Directorate for Competition, Consumer Affairs and Fraud Prevention (DGCCRF) of France fined SHEIN €40 million for misleading…
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Integrating Design Thinking in Fashion Design Product Development
In traditional fashion design pedagogy, design development or collection development is often based on gathering inspiration, creating mood boards, developing a color palette, generating sketches, and finally constructing the design/collection in real life. It is often observed that certain design elements are repeated across multiple garments within a collection. This repetition is influenced by specific…
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Understanding Brand Stretching in Luxury Market
Ever wondered why Chanel, a brand built on haute couture, became equally famous for its iconic Chanel No. 5? Or why today’s luxury houses are expanding into branded hotels and exclusive dining experiences? This phenomenon is called brand stretching, and it represents a radical shift from the traditional luxury model. For decades, the industry wore…
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4.0/5.0 Technologies Used in the Fashion Industry
Industrial technologies 4.0 as well as 5.0 are used to achieve a certain task or end result in the fashion industry. Here, 4.0 determines the combination of automation and manufacturing in the industry. However, 5.0 tech is one step ahead where humans and machinery collaborate together. Exploring the depths of Industry 5.0, the founder of…
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Film reaction on River Blue, Situation Analysis and Solution
This documentary ‘Riverblue’ is a fifty-two-minute long visual piece addressing the issues, situation and reality of modern fashion industries and their detrimental effects on our environment. International river conservationist, Mark Angelo marks a journey of unfolding the hidden cost of the products showcased and sold in big fashion stores. He emphasizes the importance of aquatic…
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WEEK 12: A TRIP TO THRIFT
This week was indeed a rollercoaster ride! Beyond doubt, it was a super busy this week and with all the required assignment submissions and volunteering duties I was all packed. Here I am to write about my thrifting experience as a college student. Was I able to make it to a thrift store? No But…
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WEEK 11: REFLECTION ON MY SS JOURNEY!
Today I will be immersing myself in an overall anaylsis of my Shopping Sabbatical Journey. Have I seen any difference? Yes, I clearly have! This is to the point where I started altering my buying habits even before I started Shopping Sabbatical. . . . As a fashion student, I am well informed and aware…
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WEEK 10: WE ARE ALMOST TOWARDS THE END
I was watching this video the other day about modern society problems in which the speaker notably mentioned two things over and over again: Now, if we go all the way back to the history and investigate why we started inventing things then making our lives easier and connecting with each other could potentially be…
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WEEK 9: FASHION IS OUR SUPERPOWER!
Unpacking a research poster that I just got to discuss it with one of my friends. I realized how much value fashion, aesthetic, and personal style can add in our lives in a positive way. When I say fashion is my and yours superpower I mean it! Our every single day revolves around it. Moreover…
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WEEK 8: MY OTHER BUYING HABITS AND CURRENT PERSONAL STYLE!
With almost a month spent on official embarkment of Shopping Sabbatical! I will begin with mentioning about how I have learnt a lot of things about my ‘buying behavior.’ Last year, I went on a huge shopping spree to buy home decor items right before shifting to my new apartment. This included new crockery, a…
Mankirat Kaur Fashion Lab 