Tag: business
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Understanding Brand Stretching in Luxury Market
Ever wondered why Chanel, a brand built on haute couture, became equally famous for its iconic Chanel No. 5? Or why today’s luxury houses are expanding into branded hotels and exclusive dining experiences? This phenomenon is called brand stretching, and it represents a radical shift from the traditional luxury model. For decades, the industry wore…
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4.0/5.0 Technologies Used in the Fashion Industry
Industrial technologies 4.0 as well as 5.0 are used to achieve a certain task or end result in the fashion industry. Here, 4.0 determines the combination of automation and manufacturing in the industry. However, 5.0 tech is one step ahead where humans and machinery collaborate together. Exploring the depths of Industry 5.0, the founder of…
Mankirat Kaur Fashion Lab 