Tag: fashion
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SHEIN Finally in the Trenches, Courtesy of France
In a recent investigation conducted on SHEIN’s France-based website it was found that 57% of it’s “on sale” articles did not had any discounts, and 11% even saw price increases despite being advertised as discounted. As a result, Directorate for Competition, Consumer Affairs and Fraud Prevention (DGCCRF) of France fined SHEIN €40 million for misleading…
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Integrating Design Thinking in Fashion Design Product Development
In traditional fashion design pedagogy, design development or collection development is often based on gathering inspiration, creating mood boards, developing a color palette, generating sketches, and finally constructing the design/collection in real life. It is often observed that certain design elements are repeated across multiple garments within a collection. This repetition is influenced by specific…
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Understanding Brand Stretching in Luxury Market
Ever wondered why Chanel, a brand built on haute couture, became equally famous for its iconic Chanel No. 5? Or why today’s luxury houses are expanding into branded hotels and exclusive dining experiences? This phenomenon is called brand stretching, and it represents a radical shift from the traditional luxury model. For decades, the industry wore…
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4.0/5.0 Technologies Used in the Fashion Industry
Industrial technologies 4.0 as well as 5.0 are used to achieve a certain task or end result in the fashion industry. Here, 4.0 determines the combination of automation and manufacturing in the industry. However, 5.0 tech is one step ahead where humans and machinery collaborate together. Exploring the depths of Industry 5.0, the founder of…
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Film reaction on River Blue, Situation Analysis and Solution
This documentary ‘Riverblue’ is a fifty-two-minute long visual piece addressing the issues, situation and reality of modern fashion industries and their detrimental effects on our environment. International river conservationist, Mark Angelo marks a journey of unfolding the hidden cost of the products showcased and sold in big fashion stores. He emphasizes the importance of aquatic…
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WEEK 8: MY OTHER BUYING HABITS AND CURRENT PERSONAL STYLE!
With almost a month spent on official embarkment of Shopping Sabbatical! I will begin with mentioning about how I have learnt a lot of things about my ‘buying behavior.’ Last year, I went on a huge shopping spree to buy home decor items right before shifting to my new apartment. This included new crockery, a…
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WEEK 7: SHOPPING SABBATICAL JOURNEY SO FAR
I would like to start this Blog by announcing I haven’t shopped this week! Yes you heard it right! I did not shop for any clothes this week. But here is something serious and unexpected coming from me because talking about my feelings about clothes in general, I have started feeling that I don’t really…
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WEEK 4: CAN I DO BETTER?
Honestly, Can I? As a fashion student, the more you learn about the fashion industry, the more disappointed you are. Because now you know everything yet you know nothing about what goes in those sweathshops that exist till date. . . . Recently, shopping with my friends at Eastland Mall, I realised how cheap the…
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WEEK 2 OF TALKING ABOUT MY FASHION HABITS AND RECENT PURCHASES
Today, I am going to talk about “a secret box” Yes you read it right A secret box from India. . . . Staring at my overloaded closet, wondering on a Monday morning and thinking why I don’t have anything to wear? Has this ever happened to you? Me too !!!!! But Mankirat you don’t…
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MY JOURNEY TO EMBRACING SLOW FASHION AND RECENT PURCHASES
I was not always like this, when I say I don’t buy that often. Shopping every week, purchasing for wearing just once, and never looking back was a part of my habit. What changed me? Honestly, my budget, yes I admit it started due to my budget. But now, I see it as something very…
Mankirat Kaur Fashion Lab 